h8 it...

Heather and I went to see a movie last night. We saw The Proposal with Sandra Bullock and Ryan Reynolds. This has nothing to do with this post, but go see it if you get a chance. It's hilarious and one of the best movies we've seen in a while!

Anyway, we were walking in and the guy at the door hands us this flier for some contest where you send in a text with the name of your movie and then you "r8 it" (rate it). No doubt, once you send them your text number you are on a list of advertisements and forever doomed to receive the "Try My Product" texts that we all try so hard to avoid paying 10 cents per message for. As I prepared to crumple the paper in disgust and throw it away I saw the logo at the bottom corner... Sprint...

I've never personally liked Sprint. They seem to throw money at re-branding every 6 months but don't spend anything to fix Customer Service, which is consistently listed as the reason they lose so many customers. They are proud to be a Midwestern company based in Kansas City but they film all their commercials in landmark locations in New York. Apparently Sprint was also having a hard time deciding if they wanted to be a part of "r8 it" or not.

On the front: brought to you by Sprint
On the back: Sprint Communications Company, L.P. is not a sponsor of this promotion

Good one Sprint, you tricky devils! You got me again!



Rob Carlton